Enterprise Sales · Pre-seed · medium stakes
What cold calling B2B playbook has worked for you?. A B2B enterprise sales decision for founders. I would love a few use cases from somebody that has: 1. S…
I would love a few use cases from somebody that has: 1. Selecting an ICP 2. Looking at Buying Signals if any 3. Finding / Buying Phone Numbers 4. Pitching and closing a deal
Daniel Ochoa · Co-Founder & CEO
Pulled a list of seed stage B2B companies from Crunchbase, called 50 decision makers. Hit rate was trash until I opened with “I saw you just raised, most B2B teams at your stage run into “X” is that in your radar? Got 8 meetings, converted 3. Apollo for numbers, just ask for 10 minutes at the end.
Henry Waltz · CTO
ICP: get specific enough that the opener writes itself. Not "B2B SaaS" but "Series A SaaS that posted a sales hire in the last 30 days". That job post is the buying signal, they're scaling and feeling the pain today.
Andres Gomez · CTO
Signals that actually convert: fresh funding, new VP hire, a job posting for the role your product supports. I called only companies hiring SDRs and opened with "saw you're building out sales". Way warmer that a blind dial.
Henry Waltz · CTO
Don't close the deal on a cold call, close the meeting. Only goal is 10 minutes booked. Lower the ask and yes comes easier: Worth 10 min to see how we can add value? Always frame it as low risk for them.
Joe Berrizbeitia · COO
Numbers: Apollo for volume. Clay if you want to enrich and verify. Half the direct lines in any tool are dead. So I would verify the mobiles before a single dial. Saved hours of dial tones.