Good ideas for founder led growth?

Question

I work in growth at an AI startup and want to get my founders to start posting on social media, but not sure how to position branding. Thoughts?

CEO, New York, NY · Answer

I would say that your positioning is already in the product.  BOND exists because running a company is chaos.

So make the founders' lane: have them post the real exec mess.  The 11pm board prep, the investor email they almost forgot.  Every post is relatable and quietly shows why BOND needs to exist.

Henry Waltz · Answer

Don't position around 'AI Chief of Staff', position around the pain.

Have your founders post about what slips through the cracks when you're running a company.   The decisions stuck in Slack, the dropped follow-ups, the mistakes that hurt.   That's the hook, BOND becomes the obvious answer without them pitching it.

Joe Berrizbeitia · Answer

Honestly the move is point of view.  BOND's founders should own one belief: execs are drowning in tools and another dashboard won't fix it.

Have them post that belief consistently.  The take pulls people in, the product closes them later.

Andres Gomez · Answer

Pick one founder, not both, and have them narrate their day.  What a CoS would've caught, what they dropped, what they wish they'd remembered.

For BOND every one of those is a use case. Feels human, not like marketing.  That's how I would position it.

Juan Francisco Verhook · Answer

Get them replying before posting.  Have your founders spend a week just commenting on other exec/founder posts with real takes?  Builds the voice, warms up the audience, and it's way less scary than a blank post.  Then the posting comes easy.

CPO, New York, NY · Answer

Make the founders the proof, not the pitch.  Have them post how they actually run their company on BOND.  The to-do list built that morning, the thread it caught that they'd forgotten.

A founder using their own product out loud is the most credible content there is.  The positioning writes itself: "Here's how I run my company now".

Student & Aspiring Founder, Washington, DC · Answer

Forget positioning BOND for a second.  Your founders need to have opinions about being a COO that exist independent of the product.  What do they believe about how founders should work?    How do they make decisions under uncertainty?  Post that/  Then casually mention how they're testing it with BOND.  People follow founders who think clearly, not founders who sell.

Founder & CEO, New York, NY · Answer

Founder-led growth only works if the founder is the expert, not the salesperson.  BOND's founders should be posting about the pain of being a solo operator/founder, the decisions that keep them up at night, and how THEY'RE solving them.  Then BOND is just the tool they use, not the thing they're pitching.

Flip the frame: here's our product -> here's how I work | Hope this helps! :)

Founder & CMO, Coral Gables, FL · Answer

Posting about the product all day won't yield results.     Write about the mistakes the team made building it, what they would do differently, what they learned.    People will start noticing.  From selling to sharing lessons and what they know.  People follow someone that have lived a problem.

Daniel Ochoa · Answer

I think it would be pretty cool if you have BOND's founders teach a weekly 15-min session on how to use BOND to cut their workflows in half.  Show the actual workflow, the bottleneck they had, how it changed their day.  Then invite founders in their network to apply.  Make it a case study, not a tutorial.  One real example of how BOND works.

Good ideas for founder led growth?

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